Angus Soft Fruits

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Angus Soft Fruits
East Seaton Farm, Arbroath, Angus, DD11 5SD
  • Telephone 01241 879989
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Ten years ago, the Seaton System was developed by a team of farmers working from East Seaton Farm, near Arbroath. This system of table-top polytunnel growing, that allows fruit and vegetables to be grown free of pesticide residues, has produced a successful supermarket range called Good Natured Fruit, and a variety of strawberry named AVA after the woman who first created it. AVA and other popular strawberry varieties are grown at East Seaton Farm, which supplies major supermarkets in the UK. They also grow and supply raspberries, blueberries and blackberries, importing from across the world when the Scottish season is over.

Angus Larder

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Reviews & features

Even at Wimbledon, Scottish strawberries from Angus are a hit

11 May 2017

Now the season is being extended at Angus Soft Fruits

The strawberry season traditionally starts with Wimbledon in the first week of July. But times are changing. Strawberries are now eaten all year round, and the fruit served at Wimbledon is generally grown in Scotland rather than England. The Scottish…

How science in Angus has changed international farming

9 Jul 2012

A hotbed of farming research, many eat the fruits of Angus' labour

Whisky, luxury fruit juice and supermarket strawberries might not, on the face of it, have much in common. Yet, as Hannah Ewan learns, they’re all the focus of research and innovation being put into practice in Angus’ fields.