Table Talk: Jaco Justice on letting food and drink clients become storytellers
Owner of Jaco & Co talks about the importance of branding and interior architecture for successful businesses
I've worked across a broad range of Scottish cultural and arts projects but it was originally interior architecture I studied, before spending my 20s immersed in design-led career paths that still shape my work's outlook and approach. From designing flyers for late-90s clubland to screen-printing T-shirts for Barcelona skateboarders, it's about breathing it all fully in and complete absorption for me.
I can still distinctly recall the bobbly, woollen fabric of modular couches I encountered in French Novotels on family holidays. Now many of those styles are on-trend and used by food and drink peers without understanding the pedigree. It makes me hungry to keep moving forward, research deeper and work outwith the shadow of pastiche. At Jaco & Co, we pride ourselves on helping clients become storytellers, from a business's birth in a simple logo and tone of voice to cohesive interior architecture that speaks that language. That means having the contact book to either commission a sculptor to make a space come alive or a graffiti artist to detail the table edges. My arts experience, be it providing exhibition spaces for fashion designers such as Pam Hogg, concert settings for conceptual music artists like Actress, or hosting major festival events, allows me to now approach each project with the flamboyance of Cecil Beaton coupled with the precision of Donald Judd.
Jaco Justice is owner and creative director of Jaco & Co., specialists in commercial interiors, brand identity and art direction.