Johnnie Walker unveils limited edition collection to celebrate 200 years
- This advertising feature is brought to you by Johnnie Walker.
- 24 August 2020
Johnnie Walker Red Label, Black Label and Gold Label Reserve bottles get a bold new look
Celebrating 200 years of its world-famous Scotch whisky, Johnnie Walker has unveiled three new limited edition bottles to mark the milestone. The iconic Johnnie Walker Red Label, Black Label and Gold Label Reserve variants have each been given a bold new look, making the perfect collector's item or gift.
The block-colour bottles are a modern reimagining of the classic Johnnie Walker glass bottle, with each variant named after its iconic slanted label. Now in a bold opaque wrap for a limited time, the collection makes an eye-catching addition to any drinks cabinet or bar cart.
The striking new designs radically reimagine the brand's 'Keep Walking' mantra, celebrating the boundary-pushing spirit that has been at the heart of the brand since its founder John Walker first opened the doors to a small grocery store in Kilmarnock 200 years ago. It was from these humble beginnings that the Johnnie Walker brand was born, with the Scotch whisky now sold in 180 countries across the globe.
The timeless whiskies inside the bottles remain unchanged, making them the perfect collectible gift for anyone who appreciates good whisky.
Considered the pioneer blend, Johnnie Walker Red Label is a versatile Scotch bursting with vibrant, smoky flavours, crackling with notes of cinnamon, pepper and spice.
The iconic Johnnie Walker Black Label is the perfect highball pairing and ideal for those new to whisky, with its incredible depth of flavour working well in a whole host of cocktail combinations.
When it comes to special occasions, reach for Johnnie Walker Gold Label Reserve. A luxurious and smooth whisky carefully crafted using award winning single malts from across Scotland, this outstanding blend is made for those unforgettable nights and celebrations.
Speaking of the new collection, Ali Reynolds, Johnnie Walker's GB Brand Ambassador, said: 'These limited-edition bottles give an exciting new look to our most iconic whiskies and perfectly celebrate Johnnie Walker's depth of character. This striking new design means your favourite Johnnie Walker bottles now look even better on your shelf at home.'
The new limited-edition packs are available to purchase in all major retailers and online at malts.com.